Search results for "Cognitive and neural processes"

Stepping into others’ shoes: a cognitive perspective on target audience orientation in written translation

2014

This paper suggests what might allow translators to orient themselves towards their target audience in the translation process. To shed light on translators’ ability to put themselves into their target audience’s shoes, I adopt a cognitive perspective by drawing on current findings from psychology, cognitive science and neuroscience. I depart from the notion of target audience as applied to written translation. Aspects to this concept and the terminology of audience in translation studies are briefly discussed. Then I turn to translation process research to examine two empirical studies and one theoretical paper for insights into researching translators’ target audience orientation. Next, I…